The beginning of every year is a time for reflection on your life family friends career and finances. It is also the best time to evaluate the performance of the past year and to make a new list of goals. As a professional blogger or general internet entrepreneur, it is crucial that you identify your strengths and weaknesses, so that you can close any gaps in your blog strategy.
We have created this blogger’s checklist to help you evaluate your online business holistically. Whether you need tips on starting a blog or are a seasoned blogger in need of a refresher course on the basics this list of design content and SEO blog tips will certainly improve your domain authority, user experience and revenue in 2016.
Basic tips for all bloggers
1. Make a note of the goals you’ve achieved and decide if they still have a place in your 2016 plans for your blog. Regular content development, for example, is clearly an ongoing need.
2. Look at the goals that you have not achieved. Analyze why you didn’t meet them and make useful plans on how you can meet them in the coming year.
3. Determine your focus. Do you stay in your niche or do you want to branch out to related topics? Will the new topic conflict with or complement the current content and readers of your blog?
4. Set measurable goals: traffic goals, acquisition of new readers, page views per visitor, search engine rankings for specific keywords, e-mail subscribers – among others.
5. Has your keyword research been expanded? Are your target keywords too competitive or low in volume? Are you investing your time in answering questions and developing content on topics that will help you find your blog? Are there simpler conditions for targeting as your blog’s authority grows?
6. Plan a publication schedule, but be flexible enough to make adjustments if necessary.
7. Make time to read other publications, including those of your competitor, for both learning and leisure purposes.
8. Learn new skills that make you a better blogger. View Coursera, Khan Academy and other similar platforms. Getting involved with a new community can provide unique insights that are worth sharing with your audience.
Backend and structural tips
9. Are your hosting company and server in order or are you losing visitors or productivity due to external factors? Invest in a reputable web host provider.
10. Make your blog faster. View the tips of Google’s PageSpeed tool and use a service such as CloudFlare.
12. Remove outdated or unused plug-ins. They pose a security risk and may delay the loading times of your blog pages.
13. Update or search for new plug-ins that improve site performance and usability. W3 Total Cache is the best source for WordPress sites.
14. Clean up your files. Delete duplicate content and images and delete old backups.
15. Compress images to save bandwidth and increase page speed. Use the plug-in “WP Smush” or create an account with PicMonkey to optimize images for the web.
16. Check and restore dead links with Google Webmaster Tools. If your blog is running on WordPress, install the Broken Link Checker plug-in for immediate updates.
17. Increase the security of your blog by regularly updating WordPress, themes and plug-ins, backing up weekly, avoiding the use of “admin” as your username and installing the plug-in Limit login attempts.
Blog design tips
18. Examine web design best practices before making changes. However, you do not have to follow everything others do. Choose what is best for your blog, brand, readers, strategies and goals for generating revenue.
19. Give priority to the user experience: easy-to-read fonts and sizes, whitespace, images, easy navigation, internal links and content-focused rather than ad-oriented. When you start using ads, choose a design and placement that strikes a balance between optimizing CTRs and not annoying your readers. Sometimes it is better to abandon a revenue-generating strategy if it alienates your readers or becomes too aggressive and greedy.
20. Buy a new blog theme if necessary. Do not hesitate to pay for a premium theme if you think it has the charisma and features that will achieve your goals. Be careful that the code is not too heavy, otherwise your loading times will suffer.
21. Don’t forget the responsive design. Test your blog on different screen sizes, browsers and devices to ensure that it is displayed correctly. This also allows you to determine which pages and images are too heavy to load mobile devices quickly.
22. Redesign a new, more interesting 404 page by linking to your most popular content. Programming hard code links or random programming.
23. Consider a logo refurbishment. Ideally, you have an image and text. The image must be able to stand on its own for some of your social pages (e.g.
Content / writing tips
24. Create an editorial calendar if you need structure and motivation to continue producing content.
25. Provide a continuous list of topics from which you can post ideas at any time. Researching competitors is a great way to find content that you should produce for your own blog.